當前消費升級和經濟結構優化已成為拉動我國經濟增長的新引擎，中國飲料行業轉型升級的成果也已初步顯現，飲料新品層出不窮，為行業未來發展注入了新的活力。但從目前的整體情況來看，中國飲料行業依然面臨著結構調整與產能過剩的雙重壓力。
    伴隨飲料行業的發展，飲料裝備制造企業已形成了較為完整的產品制造體系，但依然面臨著殘酷的市場競爭與價格競爭，市場上更多同質化產品的出現壓縮了供應商企業的議價空間 ，議價能力大大降低，訂單條件也更加苛刻。因此面對如此白熱化的市場競爭環境，裝備制造業產品的創新升級是解決當前問題的根本。選擇更加高效、更具針對性的營銷途徑將成為眾多飲料裝備制造企業必須采取的手段。
    當前，裝備制造業進行大覆蓋面的品牌形象和創新成果宣傳的主要渠道就是參與高規格的行業展會。當前國內展會市場魚龍混雜，展商如何選擇參加適合本企業的展會顯的尤為重要。據了解，由于參展成本的逐年上升，目前企業選擇參加展會非常謹慎，規模和影響力偏小的展會，逐漸淡出企業參展選擇視線，行業影響力大的專業展會逐漸成為業內企業首選，以此保證獲得最佳的參展效果。建立優勢品牌，擴大宣傳力度，立足產品質量和創新，采取合理的市場策略將是企業發展的重要途徑。
    CBST中國國際飲料工業科技展作為中國唯一以飲料工業科技為主體的專業展會，高性價比、高人氣、高質量的專業觀眾，完全能夠滿足飲料裝備制造企業的參展宣傳需求。
    CBST主辦方中國飲料工業協會，現擁有會員600余家，國內外知名飲料品牌企業均為協會會員，會員企業的飲料產量占全國80%以上，組織活動涵蓋數萬家企業，代表著中國飲料企業的根本利益；這使得CBST展會擁有著得天獨厚的行業影響力與號召力。發揮主辦方全產業鏈樞紐優勢，借助協會獨有數據庫，使得CBST在觀眾邀約工作上精準有效。“專業觀眾最多、專業觀眾決策能力最強、海外觀眾逐屆增多”已經成為CBST 的魅力所在。
    CBST2017第八屆中國國際飲料工業科技展將于2017年11月22-24日在上海新國際博覽中心N1-N4隆重召開。誠摯邀請飲料裝備制造企業的參展，CBST 將竭誠為您打好企業品牌的營銷戰！

    At present, consumption upgrade and economic structure optimization have become new motivation to stimulate China’s economic growth, while achievements of China beverage industry transformation and upgrading have preliminarily appeared. New beverage products are continuously introduced to the market, adding new vitality to the development of the industry. However, as can be seen from the current overall situation, China beverage industry is still faced with pressure of structural adjustment and excess capacity.
    With the development of the beverage industry, a relatively complete product manufacturing system has been established in beverage equipment manufacturing enterprises. However, the industry is still faced with serious market competition and price competition. The emergence of similar products in the market has reduced the suppliers’ bargaining probability and bargaining power, but harsher terms for orders. Therefore, facing such a fiercely competitive market environment, the key to these issues is to innovatively upgrade equipment manufacturing industry products. It is a must for enterprises in this industry to choose a more efficient and targeted marketing approach.
    Currently, the primary approach for equipment manufacturing industry to establish brand image in a large coverage and conduct promotion of innovative achievements is to participate in high-level industry exhibition. Quality of domestic exhibitions various a lot. Thus, how to select an appropriate exhibition has become an essential issue for exhibitors. It is known that the exhibiting cost is gradually increasing, so enterprises are very cautious to choose exhibitions. Those with relatively small scale and influence are gradually fading out, while professional exhibitions with major influence are gradually becoming the preferred ones to ensure the best effects. To establish premium brand, expand promotion, and take reasonable marketing strategy based on product quality and innovation will be important ways for enterprise development.
    China International Beverage Industry Exhibition on Science and Technology (CBST), as the only professional exhibition that is themed at beverage industry technology and possesses high quality visitors, is able to adequately fulfil promotion requirements of corporations in beverage equipment manufacturing industry.
    China Beverage Industry Association (CBIA), hoster of CBST, has more than 600 members from international and domestic well-known beverage brands. Beverage output of member companies stands for above 80% of national beverage output. Activities held by CBIA covering tens of thousands of companies, representing the fundamental interests of China beverage corporations. For the above reasons, CBST has enjoyed advantaged industrial influence and charisma. Based on the advantages of whole industry chain hub and unique data base, CBST is accurate and efficient in inviting visitors. “The largest number of specialized visitors, the strongest decision marking ability of audience and the gradually increasing number of overseas visitors” has become the charm of CBST.
    The 8^th China International Beverage Industry Exhibition on Science & Technology will be held during Nov.22-24, 2017 in Hall N1-N4, Shanghai New International Expo Center. We are sincerely inviting exhibitors in beverage equipment manufacturing companies to join in the exhibition. CBST will endeavor to facilitate brand marketing of your company!